Informative and entertaining talks with researchers, senior managers, executives and entrepreneurs will generated further impulses.
VISION mobility think tank on 20.11.2017
Tomorrow’s mobility – how will we get about in future? Increasing urbanisation calls for new connectivity and mobility concepts, which will integrate several kinds of mobility and abolish the traditional division between local public transport, logistics and private cars.
This trend is confirmed by a variety of new mobility concepts that are being developed as priorities by vehicle manufacturers on the one hand and independent suppliers and new digital players on the other hand.
Three innovative talk rounds focusing on the main theme were held on 20 November 2017:
- Connectivity: connected cars | autonomous driving
- Hyper-modality: mobility on demand | mobility services
- Smart regions: urban mobility | smart city
Time: 20.11.2017 ab 10.00 Uhr
Place: Hypermotion Lab in Hall 5.1
Talks on 21. and 22.11.2017
More talks took place on 21. and 22.11. at the Hypermotion lab.
Time: 10.30 - 11.00
Title: Intelligente Transport Systeme in Hamburg – Green4TransPORT
Speaker: Marco Szewczyk, Digital Affairs & Business Models
The digital change did not only reach and alter people’s daily life. It also concerns all processes and structures within economy and with it challenges various sectors. Simultaneously the digital change calls for unsuspected opportunities to improve the liveability as well as economic attractiveness of Hamburg. The convergence of diverse technologies such as Intelligente Transport Systeme (ITS), automated and cured driving, IoT, MaaS, Big Data and artificial intelligence will change traffic sustainably. Green4TransPORT is one of the projects from IST-Strategie Hamburg, which will show how goods traffic can be improved to be more save and reliable at the port via communication between infrastructure and vehicles – all without higher costs and negative environmental impact.
Time: 12.30 - 13.00
Title: Best Practise: Local Commerce
Speaker: Nanna Bayer, Dipl. Designer, Director Shared Value at Scholz & Volkmer & Director Kiezkaufhaus Wiesbaden
Sustainability is no longer just a question of personal attitude. Entrepreneurial success is also linked to socially responsible and environmentally conscious action. Whether it is because consumers are becoming increasingly critical, or because global challenges such as the scarcity of resources and climate change are destroying people's livelihoods and thus also the basis of the economy. The solution to this problem therefore concerns everyone. Nanna Beyer from the agency Scholz & Volkmer will present their new approach: CSV - Creating Shared Value.
As an example, the award-winning local commerce project Kiezkaufhaus, initiated by the agency itself, will be www.kiezkaufhaus.de. An online shop where local dealers offer their products under one roof, which are delivered to the customer on the same day by cargo bike. This combines the convenience of online shopping with the desire to support local independent retailers.
13.00 - 13.30 hrs: Demand and Attitudes to Mobility Offers in Germany: Comparison of "Poetry and Truth"
Time: 13.00 - 13.30
Title: Demand and Attitudes to Mobility Offers in Germany: Comparison of "Poetry and Truth"
Speaker: Prof. Dr. Bernd Schabbing, Professor & Course manager, International School of Management, Dortmund
There are certain public perceptions of what people in Germany expect from different types of mobility services and which they would use or would not use (e. g. public transport and electromobility).
A 2015/2016 survey of around 550 potential users and a choice experiment with these participants have produced surprising results. There are still unknown reasons not to choose an electric car. The behaviour of public transport and passenger cars does not always follow the attitudes and arguments that the public, the media or political parties assume or expect.
The talk highlights "poetry" and "truth" and the implications for mobility planning and marketing based on concrete results.
Time: 11.30 - 12.00
Title: Der digitale Hafen der Zukunft
Speaker: Nicole Langrock, Head of Digital Affairs & Business Models, Hamburger Port Authority
Time: 12.30 - 13.00
Title: Galileo - der Nutzen im Bereich der Navigation
Speaker: Dr. Werner Enderle, Head of Navigation Support Office, ESOC, ESA
Time: 13.00 - 13.30
Title: Digitalisierung im ÖPNV
Speaker: Jörn Meier-Berberich, Unternehmensberater, dmo digital mobilities consultants