16 Sep 2021
The engine has been started – Frankfurt’s autumn trade fair season is underway!
Frankfurt am Main, 16 September 2021. Following a forced, one-and-a-half-year break, from 14 to 16 September Messe Frankfurt was finally able to welcome exhibitors and trade visitors to two of its own events at its home venue. 388 exhibitors took part in the special Automechanika Frankfurt Digital Plus event in Hall 3 and the Hypermotion Frankfurt conference and trade fair in the Forum. Of these, 53 percent were present in person in Frankfurt, with the remainder participating online. Approx. 10,000 visitors from 70 countries followed the three-day trade fair programme live in Frankfurt and online. Two-thirds of the participants made use of the many new digital features to do so on-screen, including live streams, intelligent matchmaking and one-to-one video calls. The platform played host to approx. 25,000 interactions in all. The streams were viewed 21,000 times, while 1,600 video calls were made.
