FAQ for exhibitors and visitors

What functions will the digital platform have? How do video calls work? What digital advertising options do exhibitors have? You will find answers to these and other questions in the FAQ.

Digital platform

Participation as a digital exhibitor costs €5,900 (including media package of €585.00).

The digital platform will go online approx. 2 weeks before the start of the event. We will of course inform you accordingly.

Exhibitor passes are valid for both the face-to-face event and the digital platform. With your exhibitor pass, you can use the digital platform for the entire duration of the event.

Visitor tickets are valid for both the face-to-face event and the digital platform. With your day ticket, you can use the digital platform for the entire duration of the event.

A detailed overview with the technical specifications can be found in the PDF "Technical data MPM"  in the download area.

Joint stand participants can also be admitted to the events. Physical exhibitors pay EUR 585 per sub-exhibitor.

No digital joint stand participants may be registered.

Ms. Britta Castañeda Street from the Hypermotion Frankfurt team will be happy to assist you.; Phone: +49 69 75 75-52 69

Google Chrome, Mozilla Firefox or Microsoft Edge are the best browsers for participating in the digital event. Mozilla Firefox and Google Chrome are the most stable browsers. Internet Explorer is not supported by the digital platform.

Structure of the platform

The platform and also the streams will be available in both German and English. The language can be switched via the icon at the top of the screen.

In the "My Profile" tab, your personal data will be taken from your registration. You can change and add to this at any time even before the event. This data is used to present you the best matches possible.

With the help of a mathematical algorithm and your user behaviour, we check the matches between your details in the networking section and the details of the other participants. If you open the details of the participant by clicking on the name, you will see the areas in which you have matches. You have the possibility to get other matches by changing your interests.

Under "Search Participants" in the Networking section, you can also find other participants. With the help of different filters you can limit your results.

In the exhibitor overview as well as in the event programme, you can search for exhibitors and topics of both events. In the networking area, all participants can be found across the events.

The platform will be online with all functions until 30 September 2021.

Helpful explanatory videos on the platform and two podcasts on the hybrid format and the media package manager can be found here.

Video call

People who are in different locations can make a video call and see each other at the same time via video.

You can participate in a video call with a laptop, PC or mobile device. In order to use all functions you need a device with a camera and a microphone.

With mobile devices, there may be limitations due to different versions of the various operating systems.

As soon as you open the exhibitor profile, you will find exhibitor representatives who are available for a video call. You can start the video call by clicking on the video call button.

Alternatively, you can make an appointment.

Ticketing / Access authorisation


The day ticket costs 16,- EUR and entitles you to use the platform permanently.

The visitor can log in to the platform with the trade fair login.

After logging on to the platform for the first time, the visitor will be doing through an onboarding, which helps them to create their profile, such as questions that will be included in the matchmaking process. Visitors can also upload a photo and indicate which languages they speak.

Exhibitor representatives

The exhibitor pass also represents the access authorisation for exhibitor representatives on the platform in parallel. These are created in the exhibitor ticket portal by the exhibitor's main contact person. With the trade fair login, the exhibitor representative can log on to the platform and is directly assigned to the exhibitor profile. In advance, all exhibitor representative profiles are inactive and must be activated on the platform by the main contact person.

The main contact person is the company’s representative who corresponds with the trade fair team as their prior contact person. This person has admin rights on the platform and must activate the profiles of the exhibitor representatives. He or she can also appoint one or more representatives, who thus also have admin rights. In addition, the main contact person can edit the exhibitor profile.

You have the option to purchase voucher tickets for your customers. Only the ticket redeemed and registered at the entrances will be invoiced to you after the event. Your advantage: After the event, you receive an overview of which customers accepted your invitation.

Additional, digital advertising options

Information on digital advertising services can be found in the PDF/download "Digital advertising services".

Web session

Web sessions can be book by exhibitors as an advertising and presentation opportunity within the digital event. In the web session, product innovations and services can be presented in an individual and personal way - we like to compare this with a presentation that would otherwise take place on the exhibition stand.

All web sessions are an equal part of the event programme and are listed in the event calendar. Each web session has a fixed "broadcast date" at which it is then streamed live on the event platform. After live streaming, web sessions are available on demand until the event platform closes.

Web sessions are 15 or 30 minutes long and can be booked for a fee up to 21 days before the start of the event.

Web sessions can be booked via the Exhibitor Services Shop or directly via the Advertising Services sales team (Alexandra Jafari, Benjamin Braun, Emmanuelle Mazoyer, Tanja Eschmann, Anabell Condemi).

15 minutes of streaming time costs 1,800 euros, 30 minutes of streaming time costs 3,000 euros. Additional costs will then be incurred by the exhibiting company depending on the variant in which it wishes to stream see PDF /Download "Description Web Session”.

Both variants are offered; further details can be found in the PDF /Download "Description Web Session” .

There is no advertising on our part - that is the exhibitor's task.

All web sessions are listed in the Automechanika Digital Plus or Hypermotion event calendars and are therefore an absolutely equal component of the event’s programme.

In concrete terms, this means that every visitor who checks the programme on the digital event platform will see directly which web session is running and when.

No, all web sessions are open to the public and any participant in the digital event can attend. The number of participants is not limited.

All pre-produced contributions and live sessions are integrated directly into the event platform by our technology via the conference programme Vmix Call. The application is straightforward and is tested with you in advance for each live session.

Absolutely! Messe Frankfurt takes over the exhibitor's signal and can integrate this into the livestream from pretty much anywhere in the world.

Each web session includes the free option of a Q+A session. Here, questions can be asked via a chat window, which are only visible to the exhibitor and not to the other participants.

All contributions will be recorded and will be available on demand until the platform closes (30 September 2021).

Round table

A round table is a digital conference room in which exhibitor or product presentations, short workshops or press conferences can be held.

The Round Table is open for 30 minutes.

Round Tables can be booked press team Hypermorion Frankfurt. Please contact After Advertising Services/the press team activates the appropriate number of booked round tables, the exhibitor selects a suitable date on the digital event platform, adds title, subtitle, description and language.

At the scheduled time, the exhibitor starts the event by clicking on the designated button.

Round Tables are listed directly in the exhibitor's company profile. In addition the Round Table can be shared via social media and email.

Yes, for up to 100 participants (including people associated with the exhibitor).

The Round Table runs as a Zoom meeting and is integrated into our digital event platform. The Round Table is run in the browser, no separate log-in is required. No personal Zoom account of the exhibitor is required, we provide the technical setup for the Zoom meeting.

The exhibitor can start his Round Table from anywhere. He does not have to be in Frankfurt for this.

The Round Table is a conversational format - video, audio and chat are therefore possible. Polls are not possible.

All participants have the same rights (which the host can limit). This means that everyone can be seen and can actively participate in the Round Table.

The host can (de)activate the options of screen sharing, deactivate micro and rename names for all participants.

The exhibitor creates his round table himself in the backend of the digital event platform. The Zoom meeting is then generated by the system and can be shared as a link via social media or by mail.

Ultimately, it is the exhibitor alone who decides how or what they want to use their Round Table for.

No, there is no recording. Web sessions are recorded and made available as "OnDemand" on the platform a few hours after broadcast. Web sessions would therefore possibly be an alternative to reach visitors in other time zones or in the follow-up.

Physical exhibition

From the current point of view, there will be no limits, but the general hygiene regulations will apply and the specified spacing regulations will apply. (1 person/4m²).

The lounge area planned in the hall serves as an additional communication area for our exhibitors and visitors and enables to fall back on these alternative areas in the event of high visitor numbers at the booths. The general hygiene regulations also apply to the stands and the specified spacing regulations are valid. (1 person/4m²).